PPC (Public Power Corporation) is the leading electric utility specializing in electricity generation, distribution, and selling advanced energy products and services across Southeast Europe. Known as DEI (ΔΕΗ) in Greece, the organization is guided by a forward-thinking management team committed to a strategic transformation. Central to this transformation is a focus on digitization and operational efficiency and the overhaul of all digital touchpoints to offer innovative services and improve customer experiences.
Cutting-edge digital transformation projects
Our team has played a significant role as a strategic partner in PPC’s transformation journey, having successfully delivered high-profile digital projects in the Greek market. Noteworthy among them are the award-winning www.dei.gr and mydei.dei.gr, a self-service customer portal. New and upcoming projects include the next phase of mydei.dei.gr, the redesign of www.dei-blue.gr for e-mobility, and critical continuous improvements to the organization's digital presence.
We are a pivotal strategic partner in PPC’s transformation journey, successfully delivering several high-profile digital projects in the Greek market. Notably, these include the award-winning www.dei.gr and the self-service customer portal, mydei.dei.gr. Furthermore, several new projects are in the pipeline including the next phase of mydei.dei.gr, a redesign of deiblue.gr focused on e-mobility, and ongoing critical enhancements to PPC’s digital presence.
Elevating the user experience
Focusing on www.dei.gr, we aimed to elevate the website with a human-centric, goal-oriented customer experience that addresses the personal needs of every visitor. The upgrade required creating a new digital environment that reflects PPC's brand identity and corporate values while facilitating seamless customer interactions. Additionally, it was essential to boldly present PPC's progressive approach to the future of energy in Greece, while preserving the deep historical ties DEI has with Greek society.
The success of our work on www.dei.gr is evident through multiple industry awards, underscoring the team's dedication and excellence. For an in-depth look at the approach taken for this project, including challenges, user research, UI design, and development using Umbraco, please refer to our comprehensive case study.
