Revamping Attica Group's mobile booking to enhance user experience

To elevate mobile ticket bookings, we focused on integrating a sleek user interface (UI) with an improved user experience (UX). Our target was ambitious: increase the mobile conversion rate beyond 2.8% and deliver a seamless, mobile-friendly platform.

To achieve this, we adopted a tiered approach to design, simplifying workflows, and enhancing the overall experience. Our UX, UI, and Development teams worked hand in hand, incorporating user feedback and industry best practices every step of the way. 

Despite the tight timeline, we successfully tested our solution in a friends and family setting before the summer rush. The result is a unique booking flow that engages users throughout the process.

Our key outputs included: 

• A streamlined, enjoyable booking experience.
• Increased user engagement with the mobile platform.
• A standout mobile booking process.

Our focus was straightforward: create an intuitive and mobile-friendly booking process. We streamlined the booking steps, minimized unnecessary scrolling, and introduced a guided approach to make things easier for users.

Additionally, we kicked off the journey with a collaborative workshop to gather insights from stakeholders, then moved on to identify current challenges, conducted a competitor analysis, and finally redesigned the booking flow. We proposed three distinct redesign perspectives and chose the boldest one, confident it would deliver an exciting user experience.

Our UI and UX team worked closely together to create a seamless experience. Every enhancement to the UI was designed to make the booking process intuitive and effortless. We focused on streamlining the mobile interface by breaking tasks into simple steps. By balancing innovation with familiarity, we ensured the brand's aesthetics shone through while optimizing the user experience.

Apart from this, we maintained established typefaces and colors and meticulously reorganized elements to create a clear and smooth flow. To enhance user guidance, we added playful micro animations that help users navigate changes in categories or booking steps effortlessly.

Three core principles guided the user-centric approach: simplicity, balance and understanding. This thoughtful design strategy resulted in a visually appealing interface and an exceptional user experience that aligns with users' needs.

The aim was to maintain the existing backend and functionalities, while crafting a new front-end mobile experience. Our Development, User Experience Research, and Interaction Design teams met regularly to tackle technical challenges and brainstorm solutions. Although responsive layouts posed some difficulties, the decision was made to keep the mobile app separate from the desktop version, reusing code components for future integration.