Digitally transforming Greece's Public Power Corporation

Through advanced UX research methods, we gained deep insights into the specific needs and preferences of PPC’s customers. By analyzing market trends and competitor strategies we identified the competitive landscape within the energy sector, where businesses are not only offering competitive pricing but elevating customer expectations for innovative and sustainable solutions. 
 
Collaborating closely with PPC’s team in engaging workshops we clarified their business objectives and uncovered the need to enhance their offerings via a suite of progressive digital services and tailored support, moving beyond solely communicating product information. This led to the development of a cohesive information architecture for PPC’s digital touchpoints. 

We designed an intuitive content structure that empowers users to navigate seamlessly and to fulfill their goals with ease. By prominently featuring key actions, we reduced search time and enhanced the overall user experience. New products are presented in a clear, structured way, guiding users through effectively through their decision-making process. 

The e-contract feature is a game-changer for the new dei.gr transforming the customer journey. Customers can now easily apply to become PPC customers online in just a few simple steps. The entire process is fully digital and designed for simplicity, complete with intuitive prompts that that guide users along the way. This innovation not only streamlines the experience but ensures customers enjoy a hassle-free efficient and secure way to engage with PPC. 

PPC underwent a significant rebranding, symbolizing a bright future for the company and its customers. Our award-winning design team rose to the challenge of bringing this new identity to life across PPC’s digital platforms. The fresh design integrates various services into a unified experience, showcasing PPC’s competitive advantages while ensuring clarity for all users. 
 
A digital visual language was developed, that aligns with the rebranding, employing modular design principles to create flexible, reusable components throughout PPC’s digital assets. Engaging animations and icons add a lively touch, guiding users and giving the website a fresh, modern feel. The content was reorganized to avoid overwhelming users with text, grouping actions, and information for improved readability. 

The website features a stylish grey background for a sophisticated look, with vibrant energy-themed visuals highlighting PPC’s product categories. The menu is designed to gradually reveal the full range of products, helping users find what they need quickly and easily. 
 
Accessibility was also a top priority! We approached the site with a mobile-first mindset and incorporated features like text-to-speech and a virtual assistant to ensure a welcoming experience for all users.

Working closely with PPC’s IT and Security teams, a cloud-native, Azure-based ecosystem was built that meets the highest standards for performance and security. One of our proudest achievements was successfully connecting existing back-office systems with the new website on the Microsoft Azure platform. As a Microsoft Gold Partner, we navigated these challenges with expertise. 
 
To ensure everything runs smoothly, we implemented quality assurance practices, including Unit and Integration Tests, to verify that all key functionalities were spot-on. 
 
Regarding content management capabilities, the new PPC website is powered by Umbraco CMS, offering flexibility and robust content management features. This enables seamless content editing and collaboration across teams, ensuring a smooth workflow. 

A key goal was to deliver the project under a very strict deadline, within the predefined budget, and without any compromises in quality. This was achieved by establishing a tight, trustful collaboration with PPC’s stakeholders, and by following our flexible project management framework, which is compliant with ISO 21500.